Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Książka |
| Język: | angielski |
| Wydane: |
New Delhi
Tata McGraw-Hill
2003
|
| Wydanie: | 2nd ed |
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Streszczenie: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
|---|---|
| Opis fizyczny: | 494p |
| ISBN: | 9780070528055 |