Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | Girji |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
New Delhi
Tata McGraw-Hill
2003
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| Preanttus: | 2nd ed |
| Fáttát: | |
| Fáddágilkorat: |
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| Čoahkkáigeassu: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
|---|---|
| Olgguldas hápmi: | 494p |
| ISBN: | 9780070528055 |