Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
Sparad:
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| Materialtyp: | Bok |
| Språk: | engelska |
| Publicerad: |
New Delhi
Tata McGraw-Hill
2003
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| Upplaga: | 2nd ed |
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| Sammanfattning: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
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| Fysisk beskrivning: | 494p |
| ISBN: | 9780070528055 |