Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
New Delhi
Tata McGraw-Hill
2003
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| Edisyon: | 2nd ed |
| Konular: | |
| Etiketler: |
Etiketle
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| Özet: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
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| Fiziksel Özellikler: | 494p |
| ISBN: | 9780070528055 |