Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
New Delhi
Tata McGraw-Hill
2003
|
| 版: | 2nd ed |
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 總結: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
|---|---|
| 實物描述: | 494p |
| ISBN: | 9780070528055 |