Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
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| 主要作者: | |
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
New Delhi
Tata McGraw-Hill
2003
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| 版: | 2nd ed |
| 主题: | |
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| 总结: | Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures |
|---|---|
| 实物描述: | 494p |
| ISBN: | 9780070528055 |