Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
Gorde:
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi
Tata McGraw-Hill
2003
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| Edizioa: | 2nd ed |
| Gaiak: | |
| Etiketak: |
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