Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
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| Auteur principal: | |
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| Format: | Livre |
| Langue: | anglais |
| Publié: |
New Delhi
Tata McGraw-Hill
2003
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| Édition: | 2nd ed |
| Sujets: | |
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