Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
Furkejuvvon:
Váldodahkki: | |
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Materiálatiipa: | Girji |
Giella: | eaŋgalasgiella |
Almmustuhtton: |
New Delhi
Tata McGraw-Hill
2003
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Preanttus: | 2nd ed |
Fáttát: | |
Fáddágilkorat: |
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NMIMS Hyderabad -
Hildobáiki: |
658.83 NAR |
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Njađus | Oažžumis Daga várrema |