Marketing research : text and cases
Fundamentals of marketing research The marketing research process- an overview Research methods and design-additional inputs Questionnaire design: a customer-centric approach Sampling methods- theory and practice Field procedures
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| 格式: | 图书 |
| 语言: | 英语 |
| 出版: |
New Delhi
Tata McGraw-Hill
2003
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| 版: | 2nd ed |
| 主题: | |
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NMIMS Hyderabad -
| 索引号: |
658.83 NAR |
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| 复印件 | 可用 预订 |