APA (7th ed.) Citation

Belch, G. E., Belch, M. A., & Purani, K. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). McGraw Hill Education (India) Pvt. Ltd.

Chicago Style (17th ed.) Citation

Belch, George E., Michael A. Belch, and Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New Delhi: McGraw Hill Education (India) Pvt. Ltd, 2015.

MLA (9th ed.) Citation

Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw Hill Education (India) Pvt. Ltd, 2015.