Belch, G. E., Belch, M. A., & Purani, K. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). McGraw Hill Education (India) Pvt. Ltd.
Citace podle Chicago (17th ed.)Belch, George E., Michael A. Belch, a Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New Delhi: McGraw Hill Education (India) Pvt. Ltd, 2015.
Citace podle MLA (9th ed.)Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw Hill Education (India) Pvt. Ltd, 2015.
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