Cita APA (7a ed.)

Belch, G. E., Belch, M. A., & Purani, K. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). McGraw Hill Education (India) Pvt. Ltd.

Cita Chicago Style (17a ed.)

Belch, George E., Michael A. Belch, y Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New Delhi: McGraw Hill Education (India) Pvt. Ltd, 2015.

Cita MLA (9a ed.)

Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw Hill Education (India) Pvt. Ltd, 2015.