Belch, G. E., Belch, M. A., & Purani, K. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). McGraw Hill Education (India) Pvt. Ltd.
Style de citation Chicago (17e éd.)Belch, George E., Michael A. Belch, et Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New Delhi: McGraw Hill Education (India) Pvt. Ltd, 2015.
Style de citation MLA (9e éd.)Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw Hill Education (India) Pvt. Ltd, 2015.
Attention : ces citations peuvent ne pas être correctes à 100%.