Belch, G. E., Belch, M. A., & Purani, K. (2015). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). McGraw Hill Education (India) Pvt. Ltd.
Lua i Stíl Chicago (17ú heag.)Belch, George E., Michael A. Belch, agus Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New Delhi: McGraw Hill Education (India) Pvt. Ltd, 2015.
Lua MLA (9ú heag.)Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw Hill Education (India) Pvt. Ltd, 2015.
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