Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Autor principal: | |
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| Altres autors: | , |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
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| Edició: | 9th ed. |
| Matèries: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 008 | 180111b xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9781259026850 | ||
| 082 | |a 659.1 |b BEL | ||
| 100 | |a Belch, George E. |9 388 | ||
| 245 | |a Advertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 250 | |a 9th ed. | ||
| 260 | |a New Delhi |b McGraw Hill Education (India) Pvt. Ltd. |c 2015 | ||
| 300 | |a xliii, 1016 p. | ||
| 650 | |a Advertising | ||
| 650 | |a Sales Promotion |9 389 | ||
| 700 | |a Belch, Michael A. |9 390 | ||
| 700 | |a Purani, Keyoor |9 391 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 659_100000000000000_BEL |7 0 |9 14520 |a 50008178 |b 50008178 |d 2022-12-24 |e Gifted by students and Faculties |l 3 |m 12 |o 659.1 BEL |p JB000601 |r 2024-07-06 15:05:08 |s 2024-02-09 |w 2022-12-24 |y BK | ||
| 999 | |c 8168 |d 8168 | ||