Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Главный автор: | |
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| Другие авторы: | , |
| Формат: | |
| Язык: | английский |
| Опубликовано: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
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| Редактирование: | 9th ed. |
| Предметы: | |
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MARC
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| 008 | 180111b xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9781259026850 | ||
| 082 | |a 659.1 |b BEL | ||
| 100 | |a Belch, George E. |9 388 | ||
| 245 | |a Advertising and Promotion: An Integrated Marketing Communications Perspective | ||
| 250 | |a 9th ed. | ||
| 260 | |a New Delhi |b McGraw Hill Education (India) Pvt. Ltd. |c 2015 | ||
| 300 | |a xliii, 1016 p. | ||
| 650 | |a Advertising | ||
| 650 | |a Sales Promotion |9 389 | ||
| 700 | |a Belch, Michael A. |9 390 | ||
| 700 | |a Purani, Keyoor |9 391 | ||
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| 999 | |c 8168 |d 8168 | ||