Advertising and Promotion: An Integrated Marketing Communications Perspective

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Bibliografski detalji
Glavni autor:	Belch, George E.
Daljnji autori:	Belch, Michael A., Purani, Keyoor
Format:	Knjiga
Jezik:	engleski
Izdano:	New Delhi McGraw Hill Education (India) Pvt. Ltd. 2015
Izdanje:	9th ed.
Teme:	Advertising Sales Promotion
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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