Advertising and Promotion: An Integrated Marketing Communications Perspective
Guardat en:
| Autor principal: | Belch, George E. |
|---|---|
| Altres autors: | Belch, Michael A., Purani, Keyoor |
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
|
| Edició: | 9th ed. |
| Matèries: | |
| Etiquetes: |
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