Advertising and Promotion: An Integrated Marketing Communications Perspective
Guardat en:
Autor principal: | Belch, George E. |
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Altres autors: | Belch, Michael A., Purani, Keyoor |
Format: | Llibre |
Idioma: | anglès |
Publicat: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
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Edició: | 9th ed. |
Matèries: | |
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