Advertising and Promotion: An Integrated Marketing Communications Perspective

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Bibliografske podrobnosti
Glavni avtor:	Belch, George E.
Drugi avtorji:	Belch, Michael A., Purani, Keyoor
Format:	Knjiga
Jezik:	angleščina
Izdano:	New Delhi McGraw Hill Education (India) Pvt. Ltd. 2015
Izdaja:	9th ed.
Teme:	Advertising Sales Promotion
Oznake:	Označite Brez oznak, prvi označite!

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