Advertising and Promotion: An Integrated Marketing Communications Perspective
Sparad:
| Huvudupphovsman: | Belch, George E. |
|---|---|
| Övriga upphovsmän: | Belch, Michael A., Purani, Keyoor |
| Materialtyp: | Bok |
| Språk: | engelska |
| Publicerad: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
|
| Upplaga: | 9th ed. |
| Ämnen: | |
| Taggar: |
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