Advertising and Promotion: An Integrated Marketing Communications Perspective
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| 主要作者: | Belch, George E. |
|---|---|
| 其他作者: | Belch, Michael A., Purani, Keyoor |
| 格式: | 圖書 |
| 語言: | 英语 |
| 出版: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
|
| 版: | 9th ed. |
| 主題: | |
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