Advertising and Promotion: An Integrated Marketing Communications Perspective
Gorde:
| Egile nagusia: | |
|---|---|
| Beste egile batzuk: | , |
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
|
| Edizioa: | 9th ed. |
| Gaiak: | |
| Etiketak: |
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Advertising and promotion : an integrated marketing communications perspective
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