Advertising and Promotion: An Integrated Marketing Communications Perspective

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Bibliografiske detaljer
Hovedforfatter: Belch, George E.
Andre forfattere: Belch, Michael A., Purani, Keyoor
Format: Bog
Sprog:engelsk
Udgivet: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2015
Udgivelse:9th ed.
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