Advertising and Promotion: An Integrated Marketing Communications Perspective

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Detalles Bibliográficos
Autor principal: Belch, George E.
Otros Autores: Belch, Michael A., Purani, Keyoor
Formato: Libro
Lenguaje:inglés
Publicado: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2015
Edición:9th ed.
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Advertising and promotion : an integrated marketing communications perspective por Belch, George E.

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Advertising and Promotion: An Integrated Marketing Communications Perspective por Belch, George E.

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Advertising and Promotion: An Integrated Marketing Communications Perspective por Belch, George E.

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Advertising and Promotion: An Integrated Marketing Communications Perspective por Belch, George E.

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Advertising and Promotion: An Integrated Marketing Communications Perspective por Belch, George E.

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Advertising and Promotion: An Integrated Marketing Communications Perspective por Belch, George E.

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