Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Autor Principal: | |
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| Outros autores: | , |
| Formato: | Libro |
| Idioma: | inglés |
| Publicado: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
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| Edición: | 9th ed. |
| Subjects: | |
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