Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective

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Bibliografski detalji
Glavni autor: Belch, George E.
Daljnji autori: Belch, Michael A., Purani, Keyoor
Format: Knjiga
Jezik:engleski
Izdano: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2015
Izdanje:9th ed.
Teme:
Advertising
Sales Promotion
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Advertising and promotion : An integrated marketing communications perspective od Belch, George E.

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