Advertising and Promotion: An Integrated Marketing Communications Perspective

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Opis bibliograficzny
1. autor: Belch, George E.
Kolejni autorzy: Belch, Michael A., Purani, Keyoor
Format: Książka
Język:angielski
Wydane: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2015
Wydanie:9th ed.
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