Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Autor principal: | |
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| Outros Autores: | , |
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
|
| Edição: | 9th ed. |
| Assuntos: | |
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