Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Diğer Yazarlar: | , |
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2015
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| Edisyon: | 9th ed. |
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Advertising and promotion : an integrated marketing communications perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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Advertising and Promotion: An Integrated Marketing Communications Perspective
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