Marketing Research: An Applied Orientation

"With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of mark...

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Bibliographic Details
Main Author: Malhotra, Naresh K.
Other Authors: Dash, Satyabhusan
Format: Book
Language:English
Published: New Delhi Pearson India Education Pvt. Ltd. 2019
Edition:7th rev. ed.
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MARKETING RESEARCH: AN APPLIED ORIENTATION by MALHOTRA NARESH K

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MARKETING RESEARCH: AN APPLIED ORIENTATION by MALHOTRA NARESH K

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Marketing Research : an applied orientation by Malhotra Naresh K.

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Marketing Research: An Applied Orientation by Malhotra, Naresh K.

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Marketing Research: An Applied Orientation by Malhotra, Naresh K.

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Marketing Research: An Applied Orientation by Malhotra, Naresh K.

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MARKETING RESEARCH AN APPLIED ORIENTATION by MALHOTRA NARESH K

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Marketing research : An applied orientation by Malhotra, Naresh K.

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Marketing research : An applied orientation by Malhotra, Naresh K.

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Marketing Research : An Applied Orientation by Malhotra, Naresh K.

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Marketing Research: an applied orientation by Malhotra, Naresh K.

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Marketing Research: an applied orientation by Malhotra, Naresh K.

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