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| LEADER |
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|a 9780199460496
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|a 658.827
|b PAN
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|a Panda, Tapan K.
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| 245 |
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|a Product and Brand Management
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| 260 |
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|a New Delhi
|b OUP
|c 2016
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| 300 |
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|a xxiv, 862p
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| 650 |
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|a Product and Brand Management
|a Brand Management
|a Product Management
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