Nagle, T. T., & Muller, G. (2018). The strategy and tactics of pricing: A guide to profitable decision making (6th ed.). Routledge.
Citace podle Chicago (17th ed.)Nagle, Thomas T., a Georg Muller. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. 6th ed. New York: Routledge, 2018.
Citace podle MLA (9th ed.)Nagle, Thomas T., a Georg Muller. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. 6th ed. Routledge, 2018.
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