Nagle, T. T., & Muller, G. (2018). The strategy and tactics of pricing: A guide to profitable decision making (6th ed.). Routledge.

Nagle, Thomas T., and Georg Muller. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. 6th ed. New York: Routledge, 2018.

Nagle, Thomas T., and Georg Muller. The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. 6th ed. Routledge, 2018.