The strategy and tactics of pricing : a guide to profitable decision making
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The strategy and tactics of pricing : a guide to profitable decision making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...

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Bibliographic Details
Main Author: Nagle, Thomas T.
Other Authors: Muller, Georg
Format: Book
Language:English
Published: New York Routledge 2018
Edition:6th ed.
Subjects:
Preispolitik Pricing > Marketing Decision > Marketing Prise
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Description
Summary:Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.
Physical Description:xiv,331p
ISBN:9781138607354

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