The strategy and tactics of pricing : a guide to profitable decision making
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...
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| Format: | Book |
| Language: | English |
| Published: |
New York
Routledge
2018
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| Edition: | 6th ed. |
| Subjects: | |
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| 020 | |a 9781138607354 | ||
| 082 | |a 658.816 |b NAG | ||
| 100 | |a Nagle, Thomas T. |9 9868 | ||
| 245 | |a The strategy and tactics of pricing : a guide to profitable decision making | ||
| 250 | |a 6th ed. | ||
| 260 | |a New York |b Routledge |c 2018 | ||
| 300 | |a xiv,331p | ||
| 520 | |a Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. | ||
| 650 | |a Preispolitik Pricing |a Marketing Decision |a Marketing Prise |9 9869 | ||
| 700 | |a Muller, Georg |9 9870 | ||
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