The strategy and tactics of pricing : a guide to profitable decision making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Nagle, Thomas T.
Awduron Eraill:	Muller, Georg
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	New York Routledge 2018
Rhifyn:	6th ed.
Pynciau:	Preispolitik Pricing > Marketing Decision > Marketing Prise
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

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Handbook of Pricing Research in Marketing
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Free
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The Price of Inequality Stiglitz, Joseph
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Research for Marketing Decisions Green, Paul E;
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Making Decisions
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Winning the Talent War
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