The strategy and tactics of pricing : a guide to profitable decision making
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...
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| Format: | Livre |
| Langue: | anglais |
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New York
Routledge
2018
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| Édition: | 6th ed. |
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