The strategy and tactics of pricing : a guide to profitable decision making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Nagle, Thomas T.
Rannpháirtithe:	Muller, Georg
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	New York Routledge 2018
Eagrán:	6th ed.
Ábhair:	Preispolitik Pricing > Marketing Decision > Marketing Prise
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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