The strategy and tactics of pricing : a guide to profitable decision making
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...
-д хадгалсан:
Үндсэн зохиолч: | Nagle, Thomas T. |
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Бусад зохиолчид: | Muller, Georg |
Формат: | Ном |
Хэл сонгох: | англи |
Хэвлэсэн: |
New York
Routledge
2018
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Хэвлэл: | 6th ed. |
Нөхцлүүд: | |
Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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STRATEGY AND TACTICS OF PRICING:A GUIDE TO PROFITABLE DECISION MAKING
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