The strategy and tactics of pricing : a guide to profitable decision making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Nagle, Thomas T.
Awduron Eraill: Muller, Georg
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: New York Routledge 2018
Rhifyn:6th ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

NMIMS Hyderabad -

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Rhif Galw: 658.816 NAG
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