The strategy and tactics of pricing : a guide to profitable decision making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...

Cur síos iomlán

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Príomhchruthaitheoir: Nagle, Thomas T.
Rannpháirtithe: Muller, Georg
Formáid: LEABHAR
Teanga:Béarla
Foilsithe / Cruthaithe: New York Routledge 2018
Eagrán:6th ed.
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