The strategy and tactics of pricing : a guide to profitable decision making

Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pric...

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Bibliografski detalji
Glavni autor: Nagle, Thomas T.
Daljnji autori: Muller, Georg
Format: Knjiga
Jezik:engleski
Izdano: New York Routledge 2018
Izdanje:6th ed.
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