Cita APA (7a ed.)

Bearden, W. O., & Netemeyer, R. G. H. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). SAGE.

Cita Chicago Style (17a ed.)

Bearden, William O., y Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. USA: SAGE, 2011.

Cita MLA (9a ed.)

Bearden, William O., y Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. SAGE, 2011.