Bearden, W. O., & Netemeyer, R. G. H. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). SAGE.
Style de citation Chicago (17e éd.)Bearden, William O., et Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. USA: SAGE, 2011.
Style de citation MLA (9e éd.)Bearden, William O., et Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. SAGE, 2011.
Attention : ces citations peuvent ne pas être correctes à 100%.