Bearden, W. O., & Netemeyer, R. G. H. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). SAGE.
Lua i Stíl Chicago (17ú heag.)Bearden, William O., agus Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. USA: SAGE, 2011.
Lua MLA (9ú heag.)Bearden, William O., agus Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. SAGE, 2011.
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