Bearden, W. O., & Netemeyer, R. G. H. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). SAGE.
Citazione stile Chigago Style (17a edizione)Bearden, William O., e Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. USA: SAGE, 2011.
Citatione MLA (9a ed.)Bearden, William O., e Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. SAGE, 2011.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.