Bearden, W. O., & Netemeyer, R. G. H. (2011). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (3rd ed.). SAGE.
芝加哥风格引文Bearden, William O., 与 Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. USA: SAGE, 2011.
MLA引文Bearden, William O., 与 Richard G. Haws Netemeyer. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 3rd ed. SAGE, 2011.
警告：这些引文格式不一定是100％准确.