Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...

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Opis bibliograficzny
1. autor: Bearden, William O.
Kolejni autorzy: Netemeyer, Richard G. Haws, Kelly L.
Format: Książka
Język:angielski
Wydane: USA SAGE 2011
Wydanie:3rd ed.
Hasła przedmiotowe:
Consumer behavior > Research Consumer > behaviour Consumer
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Opis
Streszczenie:"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"
Opis fizyczny:603p
ISBN:9781412980180

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