Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Agregar primera valuación

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encoura...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Bearden, William O.
Otros Autores: Netemeyer, Richard G. Haws, Kelly L.
Formato: Libro
Lenguaje:inglés
Publicado: USA SAGE 2011
Edición:3rd ed.
Materias:
Consumer behavior > Research Consumer > behaviour Consumer
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
Descripción
Sumario:"The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. This Handbook also aims to help identify areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs"
Descripción Física:603p
ISBN:9781412980180

Ejemplares similares